Bahubali, Fast and Furious-8, Padmavat, Tiger Zinda Hai, Kick, Dhoom-3, Sultan, Krrish have one thing in common. International level animations and VFX. These movies tie you to the seat. This is the magic of ANIMATION and VISUAL EFFECTS.
The demand for animation, VFX and gaming in Asia has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low cost internet access, penetration of mobile devices along with the growing popularity of streaming video. In addition, the demand for Animation and VFX content to power immersive experiences such as Augmented Reality and Virtual Reality is growing exponentially.
The rapid advancement of technology has made animation, VFX & games available to the masses, and this industry has become one of the fastest growing segments in the global media and entertainment market. We are increasingly seeing more of the global animation, VFX and games production taking place in a globally distributed mode. An emerging trend in the Asian animation industry is the increasing focus towards production of local animation content for television as well as production of animated movies. A number of Asian animation studios are giving importance to owning and protecting animation content by investing in intellectual property protection mechanisms.
When telecom giant Vodafone came out with the ZooZoos in the year 2009, they took the audience by storm. As a child, watching these strange beings speaking in a strange tongue (that somehow made sense), it took me a lot of time to accept the fact that there were real people under that all-white garb.
When they made the ZooZoos, the brainchild of Rajiv Rao (who was with Ogilvy & Mather then), the objective was “to make real people look as animated as possible”. Even today, it is remembered as one of the finest animation feats in the country.
The animation landscape in the country is changing. Earlier, the only source of animated content for children used to be cartoons that were created in the west, dubbed in regional languages. Today, there are Indian cartoon characters that command an equal share of space on channels and in the hearts and minds of children who watch them.
The total value of global animation industry was US$ 254 billion in 2017 and is projected to reach US$ 270 billion by 2020. Most of the segments in the animation industry are growing at the rate of 2% YoY. The spend on special effects as a percent of production cost is about 20%-25%. The traditional form of content viewership is giving way to a sharp increase in streaming video consumption. The size of streaming market for animation content was US$ 2.4 Billion in 2017 and is growing at an annual rate of 8%. The size of global video gaming industry was US$ 92 billion in 2017. Global eSports industry is growing at the rate of 30% YoY & is predicted to be a billion-dollar industry by 2019.
The demand for animation, VFX and gaming has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low cost internet access, penetration of mobile devices along with the growing popularity of streaming video. In addition, the demand for Animation and VFX content to power immersive experiences such as Augmented Reality and Virtual Reality is growing exponentially.
The rapid advancement of technology has made animation, VFX & games available to the masses, and this industry has become one of the fastest growing segments in the global media and entertainment market. We are increasingly seeing more of the global animation, VFX and games production taking place in a globally distributed mode. Production work is becoming global with tax incentives, regional low labor costs and lower computing costs, which put pressure on companies to reduce costs and set up facilities in tax advantaged or low-cost regions. This is a model which is increasingly being tapped by content producers.
In 2016, 3D Animation is one among the greatest buzz words in the entertainment world. Since its emergence to the now seen stage, 3D animation has grown swiftly and steeply. Animation is 70 percentage art and 30 percentage technology. Skills and knacks are the prerequisites to shine in this field.
Indian animation companies have especially benefited from the global giants of animation like Walt Disney, Sony, and Warner Brothers, since they are outsourcing animation characters and special effects to Indian firms. With the increasing demands in outsourcing, various animation companies have emerged across India. Animation companies are forming animation hubs in major cities like Mumbai, Bangalore, Chennai, Trivandrum, and Hyderabad.
The VFX industry is estimated to be nearer to 50 billion. It is expected to have a significant growth by the year 2020, up to Rs.87.1 billion. The film and television space play a vital role in boosting the industry. With the emergence of newer gadgets, the gaming industry has also boomed beyond boundaries. Still, more improved growth rate is expected in the next couple of years. Sophisticated techniques along with creative expression have paved strong basement for the foreseen growth. Now, the animation industry has entered into an important growth phase. India is now one among the most sought-after destinations for providing animation and content services.
Techniques acted as a backbone to develop the innovative 4D technology. This new technology is widely used in feature films as well as in other animation projects. The most popularly used animation and artistic application is the 4D Cinema. Disney, Sony, Pixar and IMAX are examples of studios that have created and promoted cartoons using this technology. The key players in the animation industry include Newtek Inc., Autodesk Inc., Smith Micro Software, Inc., Credo Interactive Inc., Electric Rain Inc., Strata, Electric Image Inc., Toon Boom Animation Inc., Side Effects Software Inc., and Maxon Computer GmbH. Without any doubt, we can see Indian 3D animation industry attaining higher position in the global market.