Fashion Design

Fashion design is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.

Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.

Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They consider who is likely to wear a garment and the situations in which it will be worn, and they work within a wide range of materials, colors, patterns and styles. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses. Some clothes are made specifically for an individual, as in the case of Haute Couture or bespoke tailoring. Today, most clothing is designed for the mass market, especially casual and every-day wear are called ready to wear.

The very first fashion designer was more than a simple tailor, Charles Fredrick Worth, made his mark during the nineteenth century. Before he had set up his design house focusing on fashion in the city of Paris, clothing used to be made by dressmakers who would stay anonymous and the fashion standards were just derived from the styles that were worn by the members of the royal families. Worth was the very first designer to actually do the job of dictating to his customers what they should be wearing instead of taking orders from them. Worth’s fashion house became so famous that people were easily able to attach a name and a face to his designs as they knew they were coming from the House of Worth. This was the start of the tradition to have a designer for a house not only to create the clothing but also to represent the brand symbol.

Fashion designers are creative, innovative and determined individuals having knowledge and awareness of the fashion market requirements. Fashion designers have to be interested in learning new things and reading journals, magazines, and books on fashion design history and new trends. The profession of fashion designing involves a set of skills that range from market research and creativity to sketching and fabric selection. It is a profession that requires designers to constantly be in tune with the market trends. To be successful, fashion designers must have a good understanding of the audience's lifestyle, customer needs and requirements.

A career in fashion is referred as fashion designing which is an art of inventing/innovating or adding beauty to clothing by using certain accessories. The job of a fashion designer includes, sketching fashion ideas, cutting out and sewing the clothing item, attending fashion shows, using tailoring skills to perfect the fit, drawing patterns to create garments, selecting fabrics and any special additions for the outfit and reading magazines to keep up with the latest fashions. Hence, a strong business sense plays an important role in a successful career of a fashion designer.

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